PROJECTS BMC has extensive experience in a broad range of medical content:   Product Launch Sepracor Designed to introduce Lunesta, BMC’s high-definition program featured cutting-edge animation, time-lapse videography and interviews with patients and key opinion leaders.   Sales and Marketing Bristol-Myers Squibb A series of historical, scientific and documentary presentations designed to launch a new pharmaceutical. The three innovative programs included high-definition, multimedia and interactive content.   Continuing Medical Education (CME) Society of Urologic Oncology BMC’s live, international video uplink from an operating room at a Harvard teaching hospital featured real-time interactions between surgeons and audiences during a variety of procedures.   Web Content GlaxoSmithKline Created for a new Web site, BMC produced programs on a myriad of topics, including depression, erectile dysfunction, obesity, allergies, osteoarthritis and high blood pressure.   Education Harvard Medical School Distributed to medical schools, this program followed students through their first year of residency. Shot in a documentary style, the video prepares them for the day-to-day interactions at a teaching hospital.   Sales and Marketing ZOLL Medical A multi-purpose program to market a new defibrillator and instruct non-medical personnel in its use. Designed for both sales and training, the video simulated medical emergencies in a variety of public places.   Public Relations New England Journal of Medicine To celebrate the 175th anniversary of NEJM, BMC produced a historical retrospective, including actors, period costumes and sets.   Training United States Department of Defense BMC recreated a dozen combat and clinical trauma scenarios, to facilitate cooperative interpersonal behavior among emergency medical personnel.   Interactive Lifeline Systems BMC created customized marketing and training CD-ROMs for a new software-supported patient-monitoring system.    Web Content WebMD A series of entertaining and educational programs produced to launch a new streaming video component for WebMD’s award-winning site.   PSA Massachusetts Department of Public Health Targeting at-risk mothers, this public service announcement received the highest response rate for a televised PSA in Massachusetts.   Continuing Medical Education (CME) Rhone-Poulenc Rorer Pharmaceuticals A studio-based shoot hosted by Nancy Snyderman, Chief Medical Editor of NBC News, this production featured a panel of physicians and an audience of parents whose children suffer from enuresis.     Training American National Red Cross This nationally-distributed program, shot at facilities throughout the country, demonstrated the clinical benefits of leukoreduced blood.    Training Massachusetts Department of Criminal Justice Designed to train staff in the proper procedures for collecting medical evidence from rape victims, this program focused on courtroom reenactments and the emotional well-being of patients.   Education American Liver Foundation An intimate portrait chronicling the lives of three individuals – an elementary school teacher, a business executive and a senior citizen – before, during and after a transplant procedure.